Business and marketing strategies that yoga teachers should know about

Transcript

and we are ready here we go we are live so welcome everyone to the weekly yoga business training with me Kelly McHugh I am the founder of digital yoga Academy and I'm here every single week on instagrams in the Facebook page and in the Facebook group so welcome and once you start joining me just let me know where you're watching from and we'll dive straight in so I've just had Jonesy on on Instagram is saying sneekly listening in whilst I'm at work yes love that okay so today today I'm talking about business and marketing strategies that yoga teachers should know about okay business and marketing strategies that yoga teachers should know about okay so we will talk through some some ideas some concepts maybe they're things that you've kind of heard of before maybe they're things that you've yet to implement in your business but perhaps you you know this is the year to make it happen so we'll be talking through some ideas and I'd love to get your feedback so let's make it interactive and as I talk through some of these concepts just let me know if it's something that you've worked on before or you've tried out any successes that you've had and so on okay so as you're probably well aware there are so many different things so many different strategies that you can that you can do that you can do to grow your community and to grow your community online and really to nurture your potential students and build your community and build your business okay and I always say there are kind of four essential kind of pillars really to really growing your community and those are having having a website so having an online presence which I like to call you know your kind of online hub the place where your students and your potential students can come and kind of find out more about you find out what you're offering a place where you can also drive you know new eyes to your website by you by having a blog and you know sharing your blog post on Facebook and in other places and getting new people to click on those links and and land on your website and I've talked about this a lot in previous trainings where I talk about this kind of marketing funnel where you are you know sharing content and getting people to jump onto your website and then they're signing up to your email list and you're moving through that relationship with them so really important is to have a website that's the first thing and and I've done a whole training on on these four pillars that I'm gonna talk to you briefly about right now before I move into some of the other strategies and so one of the other things the second pillar is to is to use email marketing to to nurture these new people these new potential students new ideal students and you know nurture them and nurture that relationship and again coming back to that kind of marketing funnel idea when you've got someone to land on your website having an opt-in form where you've got something of value that you can offer to those new people there's new eyes and they want it they want that because you understand who your ideal student is and you've you've created something a piece of content that they really would find valuable so then they want that there they're gonna give you their email address and they're going to be on your email list and you're gonna nurture that relationship by continuing to add value to them okay so great is a great way to to be in your your students or potential students inbox yeah it's a great way to cut through the noise because there's a lot of noise on social media right so being in somebody's kind of sacred space they're kind of inbox is you know if you get permission to that then you need to step up and you need to you need to you need to continue to communicate with them okay so that's the second thing so that's the second pillar and then the third pillar which I've kind of just touched on is content it's creating content valuable content consistently for your ideal students and potential students you know things that are really going to help them with their yoga journey things that are gonna help then with their challenges and their struggles that they're having so that you can really be their teacher and they really resonate with you and they want to continue to learn from you and content is a really great way to build trust to build trust in your community and to take people you know along along the journey with you so that's the third thing and again you know if you if you hop over to the digital yoga Academy Facebook page you can catch up on all of my previous weekly trainings and you'll see that there's there's trainings that I've just spoke about content there's trainees where I've just spoke about spoke about email marketing and I'm just seeing that I've got some comments here on the Facebook page from Chris hi Chris long time nice to see you here he says content is crucial exactly yes really it's a really key thing there you know as a busy yoga teacher and you've got your teaching and you've got your class schedule and everything else sometimes this content creation just gets kind of you know push to the back of the priority list but it's so so important and if you do go back and listen to some of my previous trainings around content I share with you a really easy way to make content you know a consistent part of your week so that you can consistently create content in an easy way I'll share with you an easy strategy to creating content because I'm all about making life easy for you guys okay so that's the third thing so we've got your website your online hub we've got email marketing we've got content and then the fourth thing it's being visible it's being visible just as I'm being visible with you guys now it's about being visible online you know your students your students and your potential students are hanging out online you know whether we like it or not everybody is on their mobile phone you know everybody's on Facebook they're on Instagram they're hanging out online they're doing all the things that they're doing and you have an opportunity as a yoga teacher to also be there and to be visible and you know let's let's kind of set the scene here so say you've got you know your regular students who maybe there's a student that comes to your class week in week out and they come and practice with you on a Monday evening and you have that one hour of time with them well you know if you're visible online and they're online as well you can actually extend that hour so instead of just having that one hour of time with them you know you have you know further time with them extends that time that you can teach them online you can extend your teachings from the studio into the online space and you know then they get to see more of you they get to see more of you they get to learn from you because you're sharing what yoga means to you on Instagram or you know you're breaking down postures on giving tips or whatever it is that you're doing in terms of sharing your message on Instagram and Facebook you're there and they see you okay so you become visible and you become front of mind for them you know you stay in their mind and all of this really helps you know when you have workshops or when you have retreats or things like this and higher priced offerings that you know the higher priced offerings that you're sharing with your community if your front of mind in your students minds or your potential students mind they're going to think of you when they're thinking of a yoga retreat they're going to think of you because you're there and you're being consistent okay Chris says it's true not only an opportunity but also your responsibility to share yeah I love that absolutely your responsibility to share you're passionate you know as a yoga teacher you have so many things that you're passionate about sharing and it is really you have that opportunity but your responsibility as well share it share it and make more impact in the world and make more impact with your students okay so these are the full kind of pillars that I want you to be having a think about in 2019 and just really spend a little bit of time thinking am I doing this am i touching and these that I'm a you know I'm a making some progress in these areas and what do I need to focus on you know to really start kind of getting my website in place you know sharing my content online being more visible and finally building a little bit of an email list you know if everybody starts at zero so if you're at zero that's totally okay know that that's where we all start and you know I've got lots of resources on my website so if you come over into the group the Facebook group there's resources in there to really help you to learn some new strategies to build your email list and start kind of being a bit more present in your students inbox okay so and so yes so there the four pillars and so other things that you can be thinking about let's have a look so some of the things that I've kind of touched on them some of these things already so obviously building your email list really really important getting started with that and then you know just some mindset work really so spending some time to actually or carving out the time to actually plan out your year and be a bit more organized so that you feel less overwhelmed because a lot of the teachers that I work with you know they feel stuck they they Constantinus they're like Kelly I don't know it's tar I'm overwhelmed I don't really know you know what I'm doing here how do I get started with all of this and what I say to you is you really need to spend some time actually planning out what you want to do actually thinking about what worked for you last year and what didn't what you don't want to take into this year that didn't work for you last year really being aware of these things and spending a full day just really working out you know all the types of events or experiences that you want to create and spending some proper decent time you know brainstorming and breaking everything down like if you want to host your first yoga retreat what are the steps that are gonna get you to that what do you really need to do to make that happen thinking about it properly and you know giving yourself that kind of timeline you know what do I need to do now if I want to host a retreat at the end of the year because trust me you do need to do some stuff now there's no point if you want to do a yoga retreat in October thinking about it in July you need to start working on this stuff right now and and giving yourself some time so if you didn't join me on the on the planning workshop that I did last week I did to live planning workshops last week if you didn't join me on either of those there is an opportunity for you now to watch the replay okay I have downloaded the workshop video from last Thursday and it's now available in the Facebook group so if you're watching me on Instagram for those guys are watching me on Instagram I want you to hop over to Facebook and go to the Facebook group okay it's called digital yoga Academy what's it called it is called yoga teacher marketing community yoga teacher marketing community digital yoga Academy okay that is the Facebook group so hop over there and join our group join our group there's over 8,000 teachers in there it's a really safe and supportive space for you to get some help from me some put some support from me with like any marketing or business issues that you've got or questions but not just from me you know all of the other teachers in the community if you go in there and see what people are posting you'll see that other teachers are supporting one another which is absolutely incredible okay so head into the group and right at the very top of the page you'll see that there's the replay so you don't need to sign up or anything it's there for you guys do it do it it's an hour of your time okay an hour of your time and I talk you through I walk you through the six steps that I use in my yoga business to plan out my best year okay so there's six steps and all you need is one hour to commit to watching this to watching this workshop so many teachers during me last week and you'll see in the group as well lot a lot of the teachers have come in to thank me for the workshop and to say how it's really helped them so please do that please commit that and I'll help you to get more organized feel more empowered in your business and less overwhelmed because we don't want to feel overwhelmed going into this new year and we are only 15 days in so you have plenty of time to still do this that you have to commit to it and I talk through a lot of the kind of mindset work that I do myself every single day you know to stay on track with my goals and the things that I want to create for you guys in my business so there's a lot of talk around my set work and just being really positive and feeling empowered for for what's to come because this is a good year okay for all of you this is going to be a really great year and I want you to own it okay I want you to own it and feel really inspired and empowered to make it your best year yet okay so please do that please go and check out please join the group and please check out the the workshop replay let's see if I've got any questions any questions for me guys so far so we've talked about the four key pillars the four key pillars let's have a look what's going on over here okay so in the group so Scott hello Scott Scott says I'm doing a 21-day free challenge amazing called Project positive change fantastic love that and the result is huge the result is huge people are coming to more classes as they feel they're getting a piece of me brilliant so they're getting a piece of you online because you're continuing to share your message that's fantastic that's really great it helps you to create trust it helps people to feel more connected to you and as you said people are coming to more classes so it's having a really really positive a positive change for you a positive impact for you absolutely love that Scott well done congratulations on doing that so these are sort of things you can do with your content you know you can create challenges you can use that for like opt-ins so people are joining your email list to gain access to these challenges and so on so it's really great that you'll do again there's a training that I did it's in the digital yoga Academy group if you go to videos or in the on the page and it's just about how to create challenges to build your yoga to build your email list so go and check that one out if you want to learn more about that how to create freebies and opt-ins to to grow your list okay so so yes and as I was saying this is whole piece around kind of mindset work that you guys can do how to you know learn productivity hacks and how to kind of get more done in less time really important as well because we're all busy as yoga teachers cultivating your mindset really really key linking back to your website learning how to optimize your website right so I'm not just having a website and leaving it there not doing anything with it but something that's really quite important is to learn how to optimize your website learn how to optimize it so when people land on your website making them stay ok so making them actually stay on your website so there's some hacks and some tools that you can use to do that and then retaining them so that you know so that they join your email list and obviously converting them so converting them into students so there's many sort of tips and strategies that you can use to do that and there's something that I teach you in the success Club which is my monthly membership Club so there's a whole training on website optimization obviously having success on social media so building your yoga brand on social media learning tips tools around that as well again it's something that I teach you in the success Club and blogging so blogging something that more and more teachers are using as a strategy to share their message and I touched on it before it's a really great strategy to get more people to your website to attract people to your website so as you share your blog posts you know people can click on that blog post say you've shared it in Facebook and then they land over onto your website you've now got an opportunity to get that person on to your email list and drive them down that marketing funnel that I always love to talk about okay so having success with blogging your content understanding your yoga niche reviewing your business so spending time to review your business do you get to the enter year do you look back on the numbers do you do that ask yourself are you doing that you should be doing that and you'll do that as part of the planning workshop that you that you'll sign up or that your access in the group now is there is free to access head to it and then copywriting so you know having to think about how you can be you know authentic in the copy that you that you create but also you know persuasive as well and helping people so it's it's not being salesy but it's being persuasive through the art of you know sharing your message so that you're helping people with their journey okay so there's a difference between Scelzi and actually helping people and being able to express that you know well through your words on the words that you use on social media and so on so some of these kind of ideas and concepts that I just talked about are strategies that I teach in the success Club and if you guys are watching me today I want to give you 50% off your first month of the success Club so let me just tell you a little bit about the success Club so it's an online monthly membership Club for yoga teacher entrepreneurs which is you guys and every single month you get access to a bite-sized online training which I create for you every single month there's 13 trainings in there already so as soon as you hop in there then there's lots of trainings that you can already access and some of the things that I've just taught you talk to you through are in there right now okay so the usual price for this and it's really affordable it's an affordable way to learn like consistently month in month out the usual price the standard price is $24 a month okay and if you use the promo code 2019 success okay I'm gonna pop this promo code under in Facebook I'll put it in the in the group under this video and I'll be put it on and stick it in here and in Instagram as well so 2019 success and if you're watching on Instagram what I'm gonna do is I'm gonna post the URL to to the success Club in the bio so you'll see that in a moment but you can also just head straight to the website and look for online look for the online courses so and so yes so it's a monthly membership club you get unlimited access to all of the trainings that are in there already every single month there's a new training with me if you join today you can get your first month for twelve dollars okay you can cancel at any time so you can go in there check it out take a look around councilman every time anytime the great thing about the success Club is every single month you get access to me like this okay so every single month at the end of the month we do a live Q&A or I invite somebody in I invite an expert in to the success Club into the online portal or I do a coaching session with you where we talk a little bit more about the the topic that you've that you've learnt about in that particular month okay so any questions on the success Club guys I'm just gonna have a look in here in where are we just having a look here in Facebook any questions on the success Club no questions just yes oh and there's lots of yoga teachers in there already you know making use of all of these trainings and the other thing that I do in there is we is is we have a Facebook group so we have a separate Facebook group just for students of the success Club and there's an opportunity there to find an accountability partner so you would match up with another yoga teacher who's also learning with me through the success Club who's also going on the same journey as you and it's just a really great way to be able to check in with someone else on your progress and to support one another and this works really well in some of the other programs that I do so in some of my coaching programs the group coaching programs that I have and also in the profitable yoga teacher which is a six month program which is soon coming to an end so it finishes in February and the teachers in that particular program are learning how to are learning how to teach online so they're learning how to teach online so in there as well they have their all matched up so they're matched up in pairs so Lorna said it's really good highly recommend it so Lorna is one of my students in the success Club Thank You Lorna she says it has been very useful for fine-tuning my ideas perfect and also you know the great thing about the success Club is because I'm creating this content every single month for you guys I can ask you you know what do you really need right now and to help you to help you grow so there's an opportunity for you know me to work with you to really create the content that you need okay and then of course you know I'm staying totally aware of what's going in what's happening and what's progressing in the digital space in the landscape in terms of like digital and marketing so you know I can create content that's really up-to-date and current and will really help you with where you are right now so okay so guys so if you're watching on Instagram I'm going to pop the link to the success Club in the bio and hey hey Alstead and if you're watching here on Facebook I'm going to I'm going to pop the link in here as well so Scott says I will give it a bash and sign up love that I like your energy and enthusiasm yeah you know what I'm just so passionate about helping yoga teachers you know I have a long background in marketing and a few years ago became a yoga teacher myself I've got my other business good yoga life I run yoga retreats and and so on events and classes here in London and I have a yoga teacher community in here lots of friends and I and the struggles I understand what's going on and I won't really want to help teachers to to grow and to share their message and you know I think when you find your true purpose and the things that you're really supposed to do in life then that's when the energy just comes with it right the energy and the enthusiasm just comes with it so I'm always here to support you all the group is the best place to get this support and also the success Club is a really great place to get the support to okay so I'm gonna leave I'm gonna leave that with you now today everybody and a reminder to heading to the group watch the training watch the planning workshop come back into the group and let me know what you've got from the planning workshop I would love to know what your big goals and dreams are for 2019 and how I can support you with those okay have a beautiful day everybody and thank you for joining me in tuning and tuning it in and I was chat with you very soon bye bye for now