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Chapters (7)

Don't Open a Yoga Studio (here's a better option)

YOGABODY · 3:42

In this practice

Key teachings

  • Private yoga business offers greater income potential than studio ownership
  • Leveraging the 'on-demand sharing economy' for yoga services
  • Prioritizing teaching over business administration in a private practice model
  • Strategic growth through client acquisition, pricing, and referrals

Ideal for

  • Ambitious yoga teachers seeking career advancement
  • Yoga teachers looking to earn more money
  • Yoga teachers considering opening their own studio
  • Yoga teachers who want more control and flexibility in their work

Lesson

Instructions

Yoga teachers and entrepreneurs: now's the time. If you're an ambitious yoga teacher looking to make more money and take your career to the next level, it's time to put the idea of opening a yoga studio to the side. Teaching private yoga classes is the future of this business.

Join the YOGABODY® 12-Day Yoga Business Mastery NOW:

Steps

  • Setting appropriate prices for private yoga classes
  • Strategies for acquiring first private yoga clients
  • Methods for generating client referrals
  • Mindset shifts for successful yoga business growth

Benefits

  • Potential to triple income overnight as a yoga teacher
  • Greater control over schedule and career path
  • Significantly reduced overhead and stress compared to owning a studio
  • Focus 90% of time on teaching rather than business administration
  • Achievable client base (12-20 clients vs. 300-500 studio members)

Transcript

if you're a yoga teacher and you're looking to grow your business you'd like to earn more money you'd like to move forward in your career but you're unsure what to do next I'd like to introduce you to my 21-day private yoga business accelerator my name's Lucas Rockwood I am a yoga teacher I'm a teacher trainer and I own three yoga studios and ten years ago when ambitious yoga teachers came to me for business advice I always told them to open studios like what I did what a lot of my colleagues have done these days when people ask me yoga studio ownership is always last on the list and in fact first on the list is a private yoga business and I'll explain to you what changed in the past ten years Yoga has exploded there's now tens of millions of people practicing yoga simultaneously the on-demand sharing economy has exploded things like uber and airbnb what this means is you now have thousands and thousands of students who are excited and comfortable coming to your home to learn yoga privately you go into their home to teach privately working in parks and community centers borrowed in rented halls it's easier than ever to teach private yoga but almost no one is doing it and that's why I've created this program one of the great things about teaching private yoga is you tend to triple your income overnight so whatever you get paid right now in a yoga studio or in a fitness center usually teaching privately you make about three times as much you get to set your own schedule you're your own boss you have a lot more control over your career and you also get paid at the beginning of the month instead of the end of the month if you look at a studio like this you usually need at least 300 maybe even 500 members just to keep the lights on just to pay the bills that's a lot of stress and a lot of overhead when you look at a private yoga teaching business most of my clients are looking for 12 or 15 clients maybe 20 clients max which means it's a lot more doable it's a lot more obtainable in almost any city anywhere in the world in a studio like this your typical studio owner will spend about 90% of their time doing business he stuff accounting and marketing and sales and managing and only about 10% of their time teaching that's been my experience in a private yoga scenario is usually inverted you spend 90% of your time working one-on-one with clients just about 10% on business you don't need an NBA you don't need an accounting this is not about social media marketing or pay-per-click marketing or fancy websites or anything like that this is about person-to-person student-to-teacher applying a little bit of strategy to that relationship and understanding how you can build and grow a really effective business for yourself if you've never taught and you've never sold private yoga business you'll need some help and that's exactly why I set up this 21-day private yoga business accelerator very quickly I'll walk you step-by-step exactly how to build this program I'll show you how to set your prices how to change your mindset how to acquire your first client how to get referrals and how to grow and go from there if you're just getting started I encourage you to start doing this on the side keep your day gig keep working in the studio and the fitness center and slowly but surely you can augment and eventually even replace your income teaching private yoga I'm really excited about this opportunity it's not conjecture it's not random thing we've invented we actually have people using this all over the world we have hundreds of students in a dozen or more countries teaching yoga privately using this exact model it works it's not complicated you can learn it it's step by step I'm excited to share this 21-day private yoga business accelerator with you you have any questions or comments I'd love to hear from you scroll down for registration details and I look forward to seeing you on the inside [Music] you

Practice summary

Level
all levels
Duration
2 minutes
Equipment
None
Target areas
Yoga business strategyClient acquisition and retentionIncome generation for yoga teachers
Energy
balancing

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