Website Tips For Yoga Teachers

Transcript

hello everybody this is Shana Hiller from build your personal yoga business and today I'd like to talk about what a yoga teacher should have on his or her website now having a yoga business is vast right look what is what is a yoga business what does that even mean Yoga is almost an umbrella term for so many facets because as you know if you're a good teacher or if you practice or have studied yoga is that yoga is really a way of living yes you can teach yoga in a yoga studio and teach postures and breathing techniques and meditation but yoga really also is about wellness in general about mindful living and mindful eating and all of it right it's a really a blanket term for being a leader and an educator in the field of wellness and personal development so that being said getting really clear with how you want to distinguish yourself in the yoga community and in the world is important and once you create a website despite what your domain name is whether it's your personal name or whether it's a business name it's important to have a few things first of all as a homepage so that when people land on your website they know exactly it's very clear like who is this person so something like a captivating image a title and a description underneath the title that's very clear as to who you are and what you're here to do because even though you may want to talk about yourself on the homepage people who don't already know you usually want to know what's in it for me I land here it's almost like a storefront think of the homepage of your website is like a storefront right and I the the storefront determines whether or not I open the door and go inside the store so that being said you also want to have and a belt page because that's when people say huh this is a really compelling image I really like that title in that description this looks like something I could benefit from right maybe you have a free offer on your home page for people like oh my gosh like click here get this free something and and this ebook or whatever it may be this little meditate guided meditation wait who is this person this is awesome I like the feel I like the vibe I like the logo if you have a logo you have an about page in a bell page is more of a an expanded bio about yourself right that's when people who are really interested will start to say okay who is that let me check out right so having a homepage that kind of is a broader representation of who you are what you do what you offer little snippets here and there compelling images then you've got an about page that people can really learn you who you are what trainings have you done like you really want to have a very concrete lengthy bio in your about page personal story triumphs challenges like what do you pack all that stuff in your bio you also want to make it very easily accessible for people to book you for your services so for example if you teach private yoga maybe there's a services tab or a private yoga tab if you run retreats or workshops you may have an events tab if you teach private public yoga classes rather there's a schedule tab or group classes tab and you want to always make it very easy for people to get in touch with you so some sort of a contact me tab on your website a contact me page is awesome so people who have an inquiry can type it in and click Submit you also want to eventually integrate things that make it very convenient for people to schedule things with you to schedule private yoga classes with you to sign up for your classes to sign up for your retreats but in general what you would like on your main website is that now one thing I didn't mention which is optional I suggest it is to have a blog a blog is something it's besides Facebook besides Instagram besides social media because your website is your own you know like if Instagram you know goes away tomorrow all this stuff on Instagram goes away tomorrow but your website is most likely not gonna go away unless somehow the internet is gone in which case hallelujah no just kidding no not hallelujah but point being your websites your own so you can actually begin to draw in and attract a very loyal following by being a consistent blogger and that brings me back to the beginning of this I don't mean like a blogger as in like oh I'm gonna be a blogger unless of course that's your thing I mean like writing from your heart educational valuable content does not even have to be long from whether it's yoga postures or meditation techniques or the benefits of yoga or personal experiences story may be healthy recipes for digestion or cleansing or essential oils whatever your thing is you have a thing you have a thing it is specialty you have something that activates you something that in this moment if you think of like well what would I want to share what how has yoga transformed my life right so that's just like an added bonus for your website it's not mandatory but having some sort of a personal blog is a wonderful way to people to get for people to get to know you more intimately than just okay I mean yoga teacher I have classes I have retreats again you can be very unique just with that just with the basics point being simplify make it very easy for people to get in a contact with you leave your email address on every single page of your website and go in-depth on the about page showcase yourself on your homepage this is ultimately about self-expression this is ultimately about confidence this is ultimately about putting yourself out there and saying yes to you as a leader so that people can find you and you can serve and step up in a much bigger and more impactful way okay so get to work start visualizing brainstorming take notes journal and let me know if you have any questions about the website below you'll also find a link to my brand new ebook the eight steps to building a thriving yoga business it's not just an e-book it's an entire information exercises quizzes it's very amazing to get you started taking action right away because now more than ever first and foremost the wellness industry in yoga industry is booming it's a multi-billion dollar industry and our world needs it more than ever so the more the merrier there is more than enough to so start taking action now click the link below if you haven't already to ask a question and I'm here for you I will be back with much more soon also if you have topics topics for videos you want me to share leave that in the comment box and I will be sure to make a video about it ok have a beautiful day and thank you so much for tuning in keep shining your light and transforming the world because that's what you're doing namaste